Located on the Italian Riviera between Genoa and the French border, also known as the Riviera dei Fiori - the flowered coast -, Sanremo is known throughout the world as a health seaside resort.
The exceptionally mild microclimate is the secret of the Riviera dei Fiori and the reason for its success as a tourist area and for the flower nurseries of Sanremo. Since the Belle Epoque this area has been a prestigious tourist destination, as the villas and the parks with centuries-old trees show. The flowers of Sanremo are famous throughout the world and adorn the most famous cultural events of Northern Europe, from the Nobel Prize ceremonies in Stockholm to the New Year concert in Vienna.
Many famous personalities like Alfred Nobel decided to live here because of the mild climate: in the beautiful moorish-style Villa, the famous Swedish scientist decided to establish the famous "Nobel prize".
The historical town centre of Sanremo, La Pigna, is a compact medieval hill town built in concentric circles, with a dedalus of narrow streets, stone stairways, arches, fountains, little squares and picturesque houses. The San Siro Cathedral, built in the twelfth century in Romanesque-Gothic is particularly worthy of note.
Along with the scents of nature and the beauty of the historic city, it also lacks a touch of worldliness, offered by the festive halls of the famous Casino: built in Art Nouveau style at the beginning of the twentieth century, the Casiṇ Municipale is a reference point for Sanremo nightlife. Every year, at the Teatro Ariston, the city hosts the most important festival of Italian popular music - Festival della Canzone Italiana.